Hindustan Unilever renames skin lightening cream to Glow & Lovely

Hindustan Unilever has revealed that Fair & Lovely will now be Glow & Lovely after they received massive backlash.

Fair & Lovely to now become Glow & Lovely

Fair & Lovely to now become Glow & Lovely

The Indian arm of global consumer giant Unilever said on Thursday its much-criticised skin cream Fair & Lovely will be rebranded as Glow & Lovely.

Its skin cream for men will be called Glow & Handsome, Hindustan Unilever said, a week after announcing it would rename its skin lightening cream that has drawn flak for promoting negative stereotypes related to darker skin tones.

Not long ago, after getting a lot of flak, Sunny Jain, President Beauty and Personal Care, released a statement, “We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words fair, white and light suggest a singular ideal of beauty that we don’t think is right, and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use (sic).”

ALSO READ | Unilever to drop fair from Fair & Lovely after massive backlash

ALSO WATCH | To the Point: Will renaming fairness creams end stigma?

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